ÖSTERREICH schöpferisch schaffend feiernd, 1952

Dust jacket back and front

Dust jacket back and front

 

I stumbled across this wonderful 1950’s publication at a local flea market – and it was certainly worth getting up at 5am for.

The book opens with a letter by the Austrian President, Theodor Körner. It is followed by the three titular chapters; schöpferisch (inventive), schaffend (creating) and feiernd (celebrating). Each chapter illustrates these themes with full-page photographs on the right-hand page, accompanied by a text on the left. The original 1952 edition contains some colour photographs which were reprinted the following year in black and white. The printing quality and design is exceptional, though the 1952 edition is certainly the best – even the paper seems smoother and the printing richer compared to the later edition. The jacket of the 1953 edition is unfortunately a little loose which means it is easily damaged.

The purpose of this publication is clear: to promote Austria and polish its tarnished image, evident already on the dust jacket, with its vaguely pre-war socialist/communist use of collage. The title of the book emphasizes this shiny new image; Austrians are simply inventive creators who like to party.

The book includes photographs by: Franz Bauer, Robert A. E. Bauer, Reinhold Böhringer, Franz Bus, Otto Croy, Josef Dapra, Julius Eisen, Oswald Elbl, Franz Essl, Gertrude Gruber, Ernst Hanausek, Franz Hausmann, Erich Hocke, Franz Hubmann, Otto Kaiser, Fritz Kammler, Fritz Kern, Stefan Kis, Herbert Kofler, Robert Kögler, Friedrich Kolb, Alfred Kozian, K. Knotik, August Majart, Karl Meyer, Wladimir Narbutt, Yoichi R. Okamoto, Helmut Partaj, Fred Riedmann, Julius Scherb, Gustav Schikola, Erika Schmachtenberger, Alexander Stern, WilhelmK. Thum, H. Tollinger, Bruno Völkel, Franz Votava, Wilhelm Wagner, Stephan Windisch, Hans Wöhrl, Walter Zabel, Fritz Zvacek and numerous archives, companies and agencies.

Design by Karl Ziak

Published by Verlag des Österreichischen Gewerkschaftsbundes in 1952 & 1953

Hard cover with dust jacket

App. 21.0 x 29.3cm

304 pages

 

Cover back and front

Cover back and front

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The 1953 edition

The 1953 edition

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